Nike 2018 World Cup Seeding Kits
Packaging Design
In celebration of the 2018 World Cup, Nike Soccer challenged Olé to develop, design, and distribute influencer seeding kits to create energy around their new Federation Kits through powerful storytelling. Knowing the federation jersey designs carry two major themes — tradition and the future — we looked to narrate “the game as an export” through the global impact that each federation has beyond its borders.
Honoring the the iconic roots, legacy, and colors of Brazil and England to the movers-and-shakers in fashion and music of Nigeria and Korea, we designed international parcels with custom stamps, stickers, and postcards that looked like they were shipped and exported to influencers directly from the country.
