Nike Air Max 90 FlyEase Seeding Kits
Packaging Design
Ahead of Air Max Day 2020, Nike challenged Olé to concept, design, and produce seeding kits for the Air Max 90 FlyEase. The shoe, designed by both Tinker and Tobie Hatfield, unites the timeless design of the original Air Max 90 with the new easy on/off FlyEase technology, making it a modern take on a classic.
The packaging was designed through the lens of the Nike FlyEase technology.
“Nike FlyEase is a new standard in universal design. We’re reimagining the best of Nike footwear to expand access and unlock benefits for all athletes*.”
Some elements taken into consideration during the design process were the dexterity and intricacy of the unboxing experience, the ease of accessibility (addition of the loop to open the box), and the use of sustainable materials.
