Nike City of Athletes
Installation, Prop Styling
To commemorate the release of the NYC: City of Athletes Nike Air Force 1 Low, Nike East Retail challenged Olé to develop the storytelling around the sneaker at Foot Locker Washington Heights, the only door where the sneaker was being released early. Leading with the tagline, “Born and Bred,” a display was created to hero the sneaker in the store, which featured NY Sports Team memorabilia, iconic images, and more.
