Nike EDD Air Zoom UNVRS FlyEase Seeding Kits
Packaging Design
Nike challenged Olé to concept, design, and produce seeding kits for Elena Delle Donne’s Air Zoom UNVRS FlyEase PE, a shoe for athletes of all abilities. Inspiration for the kit was drawn from Elena’s and Lizzie’s sisterhood and inseparable bond.
The packaging heroes each shoe individually to spotlight both Elena's and Lizzie's stories while also heroing the product innovation. One half of the kit focuses on Elena and the other half of the kit focuses on Lizzie, all while maintaining their unbreakable bond and connection.
The packaging was designed through the lens of the Nike FlyEase technology.
“Nike FlyEase is a new standard in universal design. We’re reimagining the best of Nike footwear to expand access and unlock benefits for all athletes*.”
Some elements taken into consideration during the design process were the dexterity and intricacy of the unboxing experience, the ease of accessibility (addition of the loop to open the box), and tactility (Braille).
