Marisa Ann McCabe

Nike PG3 x NASA Seeding Kits

Packaging Design

Nike Basketball challenged Olé to concept, design, and produce influencer seeding kits for the Nike PG3 x NASA. Inspired by a quote from Paul, "Don't tell me the sky's the limit when there are footprints on the moon," we developed space-inspired packaging that drew visual queues from NASA redacted documents and the idea that influencers would be the first ones to "declassify" the footwear.

The lunar return kits that astronauts use to bring findings from the Moon back to the Earth inspired the personalized external casing. Inside the case, the sneakers and tracksuits were concealed in vacuum-sealed, Mylar packaging that disguised the product and resembled the iconic, freeze-dried ice cream packaging. Additionally, we included a personalized clearance-level NASA badge and manila envelope with redacted, Xeroxed files of designs and renders of the sneaker's tooling via the labs of Nike. The seeding experience created a splash across social media in basketball and sneaker communities, helping to successfully create awareness and energy around the PG3 x NASA.